Ill Manors e-media website analysis

Ill Manors Website Analysis

1) Examples of Ill Manors Brand:

• The iconic logo for the film which is the Ill Manors text itself. This is now seen as the log for the film as every appearance of this text is everywhere in anything related to Ill Manors and therefore has established itself as a brand. 
• The colour scheme. This convention is apparent in  the majority of media texts which are related to Ill Manors. The colour scheme reflects the tone and feel of the movie and that is why it is present on almost every single Ill Manors text and product. The colour scheme in itself is now iconic to the brand of the film due to its importance and for it wide appearances through the different media texts. 
• The use of having the main characters (Aaron- played by Riz Ahmed and Ed- played by Ed Skrein) is another example of the brand. It is rare to see in the majority of films to see the same actors (who played the main characters in a film) to be working together in another (and separate) film. This is why seeing the two actors in the same media platform would represent the film as people will notice the type of film once seeing the two main actors present on the text for example, the homepage. It is the use of having Riz and Ed in the image that establishes the brand as consumers will notice the film when seeing these two actors in the same image.
• The use of having the hashtag #IllManors on the wall is another form of branding. This is because this allows the consumers to share the name of the film which will build it some  recognition and by doing this will result in the film becoming a brand as people will associate the film with its name through social media. 
• The use of having Ben Dew (also know as Plan B's) name seen on the side of the website is also represented as a brand. This is because Ben Drew is a well known and established rapper/music artist and it is this recognition that has created him into a brand. Plan B is now portrayed and is seen as a brand himself and therefore, by having his name present on the homepage is a way to deliver that brand. 

2) Interaction with Ill Manors products:

One way the audience can interact with Ill Manors products is through the option of viewing the music. In the corner of the Ill Manors website, there is an option to check out one of Ben Drew's newest tracks for the movie. The option of having to view and listen to the album will ultimately allow the consumer to chose whether they want to purchase it or not. This is a way that the website has interacted with the consumer to go ahead and view/listen to Plan B's new album- Ill Manors.

Furthermore, there is the option at the top of the website (in the black banner) it says, that the film is on Blu-Ray DVD. Now this is another and similar thing to the album interaction. However, this is seen to be more significant The consumer, when viewing this page, will look from the first text they see and move their way down the page. The text based on the film being on Blu-Ray DVD is a way for the consumer to get first glance at this offer and is a way to interact with them to make the decision to purchase it or not. In addition, the film being on DVD is a product of the entire brand of Ill Manors and the way it was introduced on the page it make the consumer see that text first and will allow them to make the decision whether or not they are going to purchase it.

Finally, another option that interacted with the consumer over an Ill Manors product is the 'reactions' section. This is seen to be an advertising terminology and therefore, consumers of the webpage (for Ill Manors) are going to look at this option knowing what content it contains as they would be unfamiliar with it. People who go on to this webpage are there because they have interest in the move or in Plan B and are more likely to explore this mysterious link. This link is known as a 'reactions' column because it holds peoples (mostly critics) reviews of the film. This is a great way to attract the consumer into clicking the link, as they can gather enough information about the film, coming up with a final conclusion if it suitable and worth seeing. 

3) The use of social media on Plan B's website:

There are a lot of option and variety of different forms of social media seen on the webpage. The list of social and other internet links on website:

• Sound cloud (http://soundcloud.com/time4planb)
• Instagram (@offciailplanb)
• Twitter (@4PlanB)
• Facebook (https://www.facebook.com/planbmusic)
• YouTube (https://www.youtube.com/user/planbuk)

The use of having different types of social media and internet links on the top right hand side of the page allows different types of media about the film being focused more on. Firstly, sound cloud primarily focuses on the music side of the film. This is a link where music fans can go and click on the link to hear 'only' Ill Manors songs. Secondly, there is Instagram. This social media platform primarily focuses on pictures and image. Therefore, it will most likely focus on the movie/film aspect of Ill Manors. However, in the past, film companies share short (25 second) clips on their page which can include many things (such as music video) and can deliver music. Twitter, is a mainstream social media which is used for anything. All types of media can be posted through this social media (as well as Facebook). However, Twitter has something different. The use of hashtags are much bigger on Twitter than on any other social media platform and therefore, can generate a lot of publicity. Twitter can also share links to video as well as talk about different subject matters. Therefore, the use of Twitter is used to promote any part of the film providing the way it is being poster (via text or link).

4) Links to other texts:

I think that Plan B has put together a very emotional and inspirational text to those who he is directly saying it to. He is not only saying it to the youth but to society. And by being posted on the internet, almost anyone can see it which heightens the importance of this text. This message links to another media text in which Plan B(Ben Drew) has been involved in. Plan B had previously attended a TedX talk and touched on events based on this message that is on his webpage. e talked about his feeling towards society for rejecting the youth and the need for change. This message is spread across the many more events and text that Ben Drew has been involved in.

Another piece of text that Ben Drew has been in  that touches on similar things to what his message talked about was his appearance in the Men Health magazine. Although this was a short interview and focused more on Ben Drew's body change through the years to get the role, there was also some text that focused on his up-coming film Ill Manors. He talked about the motive behind making the film and his intentions for the films outcome. He wanted the film to have an impact on the audience about the way they feel to the youth.

5) Opinions on social media's excessive growth for promotion:

I think that the use of social media is one of the most vital platforms to date which are used to help promote certain things (such as a movie or awareness for a cause). This is because social media is not only used by everyone but also it resides on the internet. Which is one of the most growing population of users. There have been many occurrences in the past where social media has helped in some shape or form to promote a certain thing. An example is PSY Gnagum Style. This was a music video which was in Korean language and had gone viral due to the platform it was posted on (YouTube) as well as the help of social media. As a result, the video managed to get the highest amount of views on YouTube (and still has to this date). One of the main factors for this is the use of social media.

In the context of media, even films rely greatly on social media as compared to poster placed in public. Films gain a lot of attention and recognition through social media. As a consumer myself I do agree that this works as the majority of the time I get my attention from films through social media advertisements as well are people sharing. There have been many films in the past (and recent) which have made it to cinema successfully due to the help of social media. An example of this is Deadpool. This is a anti-superhero film which was in development for a while (5 years or more). One day leaked test footage of a short scene from the film found its way to the internet. People begun  sharing the clip on social media and this generated hype for the film as well as recognition. This film was on the verge of not being created due to its risky tone (R-rated). However, it was the use and help of social media that helped show the film makers demand for the film and as a result of the leaked test footage, allowed the studio to create the entire film (which happened to be the most successful R-rated movie of all time). 

As a result, due to these two prime examples it clearly shows how the importance of social media can be used to generate a lot of hype and demand for the products as it allows every one to see it than compared to billboard advertisement, which happen to rely on those who are near to the bill board to cnsume it.